Senior Manager Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager, Lifecycle & Retention - EU.

Key Responsibilities

• Own and execute the EU lifecycle marketing strategy across the full customer journey
• Build, launch, and optimise automated lifecycle programs using behavioural and transactional data
• Conduct retention-focused analytics to identify churn risks and growth opportunities

Required Qualifications

• 5-7+ years of experience in retention, lifecycle, or CRM marketing, preferably in DTC subscription businesses
• Proven track record of executing growth strategies across various channels
• Strong technical fluency in CRM and marketing automation platforms
• Advanced analytical skills with experience using tools like Excel, SQL, and Google Analytics
• Fluent in German and English for developing localized customer communications