Senior Manager Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager Retention & Lifecycle Marketing.

Key Responsibilities

• Manage subscription program performance metrics, including take-up rate and churn
• Oversee lifecycle email and SMS marketing via Klaviyo
• Execute the Onnit Tribe loyalty program and develop retention strategies

Required Qualifications

• 4 to 6 years of experience in retention, lifecycle, CRM, or subscription marketing
• At least 3 years at a digitally native DTC brand with a subscription model
• Hands-on experience with Klaviyo and subscription platforms
• Experience in building or operating loyalty programs is a plus
• Proven track record of improving subscriber retention and LTV