Senior Manager, Lifecycle Marketing

Job Summary

Senior Manager, Lifecycle Marketing is a full-time position responsible for leading lifecycle strategy for DTC brands, managing client relationships, and overseeing acquisition and retention strategies across various channels.

Key Responsibilities:

• Lead client relationships and develop acquisition and retention strategies
• Own email production workflow and ensure alignment with marketing goals
• Analyze performance data and present insights and recommendations to clients

Required Qualifications:

• 3-5 years of email marketing experience in e-commerce
• Advanced experience with campaign management tools, primarily Klaviyo
• 2+ years of agency experience and client relationship management
• Experience managing subscription and loyalty programs
• Strong organizational and presentation skills