Senior Manager, Lifecycle Marketing

Job Summary

Experienced marketers will find a remote, full-time opportunity as a Senior Manager, Lifecycle Marketing, responsible for scaling lifecycle marketing strategies across a portfolio of pet brands, focusing on email and SMS programs to enhance customer retention and lifetime value.

Key responsibilities

• Lead lifecycle marketing strategy for email and SMS, emphasizing retention and customer engagement
• Build and optimize automated marketing flows and define segmentation frameworks
• Serve as the subject matter expert for CRM platforms, translating data into actionable marketing strategies

Required qualifications

• 8+ years of experience in lifecycle marketing, CRM, or retention-focused roles
• Hands-on expertise with Klaviyo and Attentive CRM platforms
• Strong analytical skills with the ability to derive actionable insights from data
• Proven experience in segmentation, testing, and lifecycle optimization
• Ability to balance strategic planning with execution in a dynamic environment