Senior Manager, Lifecycle Marketing

Job Summary

Managing lifecycle marketing programs for a portfolio of clients, the full-time Senior Manager, Lifecycle Marketing will develop, launch, and optimize strategies across email, SMS, and other channels to enhance customer engagement and retention in a remote setting.

Key responsibilities

• Overseeing the execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation
• Designing and optimizing lifecycle marketing programs across various channels, ensuring best practices in deliverability and compliance
• Developing testing plans and monitoring campaign performance to identify optimization opportunities and present insights to clients

Required qualifications

• 4+ years of experience in lifecycle marketing, CRM, or email marketing using platforms like SFMC, Klaviyo, or Hubspot
• Proven experience in executing and optimizing lifecycle marketing programs across multiple customer journey stages
• Strong understanding of customer segmentation, personalization, and retention strategies
• Experience with web analytics tools and setting up UTM tracking
• Ability to manage client relationships and present campaign performance effectively