Senior Manager, Lifecycle Strategy

Job Summary

A company is looking for a Senior Manager, Lifecycle Strategy.

Key Responsibilities

• Own lifecycle strategy for key customer journeys from first engagement through long-term retention across all channels
• Define scalable lifecycle frameworks, journey maps, and messaging strategies applicable across various channels
• Analyze lifecycle performance and lead experimentation efforts to optimize channel mix and messaging

Required Qualifications

• 7+ years of experience in lifecycle strategy, growth marketing, or CRM across multiple channels
• Experience designing and scaling multi-channel lifecycle strategies in complex product ecosystems
• Strong background in lifecycle measurement, experimentation, and optimization methodologies
• Experience with CRM, marketing automation, and personalization platforms
• BA or BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience