Senior Manager, Loyalty Strategy

Job Summary

Driving the development of a comprehensive loyalty strategy for Savings and Checking, the full-time Senior Manager, Loyalty Strategy will collaborate with cross-functional teams to enhance customer engagement and balance growth while managing a high-performing direct report.

Key responsibilities

• Define and evolve the multi-year loyalty strategy, translating it into a sequenced roadmap aligned with business objectives
• Lead the development of loyalty incentive offers, creating a robust test-and-learn plan to measure business impact
• Partner with Marketing and stakeholders to activate campaigns and optimize targeting for loyalty initiatives

Required qualifications

• Proven experience in developing and executing end-to-end strategies in ambiguous environments
• Exceptional interpersonal and leadership skills with a track record of building collaborative narratives
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Experience advocating for customer outcomes and service excellence
• Intellectual curiosity about banking trends and customer behaviors