Senior Manager, Market Insights

Job Summary

A company is looking for a Senior Manager, Market Insights Panel Engagement.

Key Responsibilities

• Lead participant recruitment for qualitative and quantitative market research projects, ensuring adherence to study objectives
• Collaborate with research teams to develop effective recruitment strategies and manage project documentation
• Support the growth and quality of proprietary panels while maintaining compliance with relevant regulations

Required Qualifications

• Experience in project management within market research
• Knowledge of quantitative and qualitative research methodologies
• Experience in vendor management and coordination
• Ability to develop and manage sample universes based on project requirements
• Experience in panel development and member engagement strategies