Senior Manager Marketing Analytics

Job Summary

To optimize marketing performance and inform strategic decision-making, the full-time Senior Manager, Marketing Measurement Analytics will deliver insights through analytics initiatives such as marketing mix modeling, attribution, and ROI analysis, while working in a hybrid environment with the option for remote work.

Key responsibilities

• Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
• Translate complex analytical findings into clear narratives and strategic recommendations for senior leadership
• Design and apply causal inference methodologies to isolate incremental impact and inform decision-making

Required qualifications

• Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus
• At least 5 years of experience in advanced analytics preferred
• Robust understanding of causal inference methodologies
• Hands-on knowledge of running incrementality studies
• Strong familiarity with Marketing Mix Modeling validation techniques