Senior Manager, Marketing Analytics

Job Summary

A company is looking for a Senior Manager, Marketing Mix Modeling Analytics.

Key Responsibilities

• Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations for senior leadership
• Design and apply causal inference methodologies to isolate incremental impact and inform decision-making

Required Qualifications

• Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus
• At least 5 years of experience in advanced analytics preferred
• Robust understanding of causal inference methodologies
• Hands-on knowledge of running incrementality studies
• Strong familiarity with MMM validation techniques and full-funnel marketing channels