Senior Manager, Marketing Analytics
Job Summary
To support a growing e-commerce team, the full-time Senior Manager, Marketing Analytics will own analytics across the marketing funnel, leading efforts in MMM, MTA, and incrementality testing while transitioning the analytics infrastructure to a more modern platform in a remote environment.
Key Responsibilities
- Own MMM, MTA, and incrementality testing across the marketing funnel
- Build and maintain executive dashboards and translate complex data into actionable insights
- Evaluate and select the next BI/analytics platform, leading the transition and ensuring data quality and governance
Required Qualifications
- 7+ years in analytics, marketing analytics, or a related quantitative field
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field
- Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV
- Hands-on experience with MMM, MTA, and incrementality testing, including statistical modeling skills
- Expert SQL and strong Python skills for transformation, automation, and modeling
Complete Job Description
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