Senior Manager, Marketing Automation Strategy

Job Summary

Leading marketing orchestration operations, the full-time Senior Manager, Marketing Automation Strategy will own the operational strategy for data-driven engagement across the buyer journey, collaborating closely with various teams to enhance customer experiences remotely.

Key responsibilities:

• Design and govern the operational framework for marketing programs, ensuring coordinated buyer journeys
• Own contact strategy, including audience prioritization and engagement governance
• Partner with cross-functional teams to implement data-driven, automated, and AI-enabled marketing processes

Required qualifications:

• 7+ years of experience in Marketing Operations, Lifecycle Marketing, or related B2B marketing roles
• Hands-on expertise with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Strong understanding of lifecycle architecture and customer journey design
• Demonstrated experience applying AI in marketing use cases
• Proven ability to translate strategy into execution and influence cross-functional teams