Senior Manager, Marketing Insights

Job Summary

A company is looking for a Senior Manager, Marketing & Donor Insights (Direct Response).

Key Responsibilities

• Lead the progression of Direct Response data maturity and create performance dashboards
• Develop marketing attribution reporting and collaborate with teams for actionable insights
• Manage donor data CRM integration and operational efforts within CRM systems

Required Qualifications

• Bachelor's degree required; Master's degree preferred in a related field
• 5+ years of experience in digital campaign analytics and data management
• Advanced knowledge of Blackbaud and Salesforce Nonprofit Cloud CRM
• Experience with Google Marketing Platform and data visualization tools
• Familiarity with data privacy regulations and advanced Microsoft Suite knowledge