Senior Manager, Media Activation

Job Summary

A company is looking for a Senior Manager, Media Activation (Paid Social/Publisher Direct Buying).

Key Responsibilities

• Lead paid social and publisher direct buying across multiple healthcare accounts
• Execute campaign planning, setup, optimization, and management
• Provide proactive recommendations on campaign results and industry trends

Required Qualifications

• 3-5+ years of experience in managing paid social campaigns or publisher direct buys
• Strong knowledge of media platforms and data for campaign performance measurement
• Proficiency with social media buying platforms like Meta Business Manager and LinkedIn Ads
• Experience with cross-channel media planning and optimization strategies
• Prior healthcare or pharmaceutical client experience preferred