Senior Manager Member Lifecycle Strategy

Job Summary

A company is looking for a Senior Manager Member Lifecycle & Growth Strategy.

Key Responsibilities

• Architect email campaigns and create sophisticated segmentation and trigger-based flows
• Own enrollment forecasting methodology and track performance against benchmarks
• Lead marketing strategy in client meetings and collaborate with the Client Success team

Required Qualifications

• Expertise in Braze or similar tools for driving conversion and retention
• Proficient in Looker/Excel for data analysis and A/B testing
• Understanding of healthcare landscape, including PHI and Open Enrollment cycles
• Experience in developing marketing strategies and managing client relationships
• Ability to create compelling messaging based on product value propositions