Senior Manager, Membership Marketing

Job Summary

To enhance customer engagement and loyalty, the full-time salaried Senior Manager, Membership Marketing will lead the development and execution of a multi-year marketing strategy for small business products, focusing on membership value and personalized communication strategies.

Key responsibilities

• Lead the creation and implementation of an integrated marketing strategy to drive sustained customer engagement and loyalty
• Develop data-driven insights to inform messaging, positioning, and content that elevate customer perceptions of Membership Value
• Design a comprehensive measurement framework to assess marketing impact and translate results into strategic insights for senior leadership

Required qualifications

• 7+ years of professional experience in marketing, particularly in digital, lifecycle, or loyalty marketing
• Demonstrated experience in leading and developing direct reports
• Proven track record of executing integrated marketing campaigns that drive measurable impact
• Strong analytical skills with the ability to interpret data and shape strategy
• Exceptional stakeholder management skills, capable of influencing cross-functional partners