Senior Manager, Mobile Marketing

Job Summary

A company is looking for a Senior Manager, Performance Marketing- Mobile and Operations.

Key Responsibilities

• Lead mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
• Oversee technology platforms related to mobile app and drive strategic usage to support growth objectives
• Develop and execute A/B testing strategies for app store optimization, onboarding flows, and in-app messaging

Required Qualifications

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations, with at least 2+ years of people leadership experience
• Proven success scaling mobile user acquisition and engagement through paid channels and lifecycle campaigns
• Expertise in marketing and mobile tech platforms (Adjust, Google Ads, Apple Search Ads, META Ads, etc)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience