Senior Manager of Advisor Marketing
Job Summary
To drive demand for the Advisor Marketing Platform, the full-time Senior Manager of Advisor Marketing will develop and execute marketing programs, lead advisor-facing messaging and campaigns, and collaborate with marketing operations to enhance lead growth, all while working remotely within the contiguous United States.
Key responsibilities
- Co-own MQL, SAL, and advisor pipeline growth targets, ensuring accountability for marketing programs that drive outcomes
- Develop advisor personas and segment strategies, partnering with Marketing Operations to translate these into measurable campaigns
- Build and execute multi-channel demand-generation campaigns, including webinars and events, while monitoring performance and making data-driven recommendations
Required qualifications
- 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech companies
- Strong understanding of advisor psychology, objections, and buying cycles
- Proven ability to build and execute multi-channel marketing programs that generate qualified demand
- Experience leading webinars and events that create B2B demand
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
Complete Job Description
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