Senior Manager of Campaigns

Job Summary

A company is looking for a Senior Manager, Top-of-Funnel Campaigns to lead the strategy, execution, and optimization of awareness campaigns.

Key Responsibilities

• Lead planning and execution of top-of-funnel campaigns to enhance market presence
• Collaborate with cross-functional teams to ensure alignment with company narrative and growth goals
• Own top-of-funnel success metrics and evaluate campaign performance for optimization

Required Qualifications

• 5-8+ years of experience in B2B marketing or integrated marketing in high-growth SaaS or enterprise technology
• Proven experience leading top-of-funnel or brand campaigns with measurable impact
• Strong understanding of media, channel strategy, and campaign operations
• Experience managing agencies, budgets, and complex programs at scale
• Analytical mindset with a comfort in using data to guide decisions