Senior Manager of Content Strategy

Job Summary

To support a growing mission in the aging experience sector, the full-time Senior Manager of Content Strategy will develop and execute a comprehensive multi-channel content strategy, oversee content production across various formats, and collaborate with cross-functional teams to enhance brand visibility and consumer engagement, all while working remotely.

Key responsibilities

• Develop and manage a centralized master content calendar to align content rollouts with product launches and marketing campaigns
• Produce high-quality content and mentor a team of internal writers and external contractors
• Collaborate with various teams to implement integrated marketing campaigns and optimize content for SEO

Required qualifications

• 6+ years of experience in content strategy, information architecture, or content operations within a DTC/B2C environment
• Proven experience designing complex, multi-channel editorial calendars and content matrices
• Strong stakeholder management skills with the ability to influence cross-functional teams
• Open mindset toward generative AI and eagerness to collaborate with tech partners
• Understanding of customer journey mapping and content management systems (CMS)