Senior Manager of Conversion Optimization
Job Summary
Leading a team of digital optimization specialists, the full-time Senior Manager of Conversion Rate Optimization will oversee the execution of a comprehensive testing roadmap to drive revenue growth through the corporate B2B website and e-commerce storefront in a remote environment.
Key responsibilities
- Manage and mentor a team focused on conversion rate optimization and digital strategies
- Own the Optimizely platform to develop and scale A/B, split, and multivariate testing initiatives
- Design and implement multi-touch nurture sequences and abandoned cart recovery programs to enhance customer conversion and retention
Required qualifications
- 8+ years of experience in digital marketing, with at least 3+ years in Conversion Rate Optimization management
- Proven experience in scaling B2B e-commerce engines, preferably with Adobe Commerce
- Demonstrated curiosity for integrating AI tools into marketing processes
- Hands-on expertise with Optimizely and proficiency in web analytics tools like Google Analytics 4
- Strong understanding of web technologies (HTML, CSS, JavaScript) related to testing deployment
Complete Job Description
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