Senior Manager of CRM Marketing

Job Summary

A company is looking for a Senior Manager of Lifecycle/CRM Marketing.

Key Responsibilities

• Shape multi-channel lifecycle strategy and optimize behavior-based triggered campaigns
• Collaborate with Product, Engineering, and Data teams to implement advanced messaging solutions and ensure CRM platform performance
• Manage direct reports, run A/B testing, analyze performance, and maintain operational rigor in QA and compliance

Required Qualifications

• 3-5 years of hands-on Braze experience
• 5+ years of CRM/Lifecycle Marketing experience in consumer-focused environments
• Experience with API-driven messaging, SDK events, and backend integrations
• Proficient in Braze Liquid logic and A/B testing
• Experience managing team members and/or agency partners