Senior Manager of CRM Marketing

Job Summary

A company is looking for a Senior Manager, Customer Relationship Marketing.

Key Responsibilities

• Execute the CRM roadmap to enhance client engagement and drive business growth
• Build and deploy campaigns aimed at increasing client visits and retention
• Measure performance metrics and optimize CRM strategies for better outcomes

Required Qualifications

• Bachelor's Degree required
• 10+ years of experience in CRM program planning and execution
• Demonstrated ability to link CRM initiatives to revenue outcomes
• Experience with lifecycle and promotional campaign development
• Strong analytical skills and experience with test-and-learn methodologies