Senior Manager of Demand Generation

Job Summary

A company is looking for a Strategic Events Demand Generation Senior Manager.

Key Responsibilities:

• Lead demand generation for priority events, owning campaign strategy from audience definition to execution
• Develop audience-first campaign strategies to drive registrations, attendance, and engagement
• Collaborate with cross-functional teams to ensure cohesive campaign execution across multiple channels

Required Qualifications:

• 8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
• Proven experience leading integrated marketing campaigns across multiple channels
• Strong expertise in audience segmentation and targeting strategy
• Experience working cross-functionally with creative and senior stakeholders
• Strong analytical skills with experience using data for campaign optimization