Senior Manager of Demand Generation ABM

Job Summary

A company is looking for a Senior Manager of Demand Generation (ABM) for their Marketing department.

Key Responsibilities:

• Develop and deploy various marketing programs, including ABM strategies, email marketing campaigns, content marketing, digital, thought leadership, social media, webinars, events, and advertising
• Create personalized campaigns to drive growth and expansion
• Collaborate with internal and external stakeholders to engage key individuals and leverage multiple channels and innovative techniques

Qualifications:

• Bachelor's degree in marketing, business, or related field
• Minimum of 8 years of hands-on experience in B2B marketing, with strong experience in Account-Based Marketing (ABM)
• Prior experience in delivering, accelerating, and expanding sales pipeline through demand generation marketing
• Strong project management and analytical skills
• Exceptional communication and interpersonal skills