Senior Manager of Experience Optimization

Job Summary

Owning the conversion layer of the Axios funnel, the full-time Senior Manager of Experience Optimization will manage subscription, registration, and paywall experiences, driving continuous improvement through experimentation and collaboration across teams in a remote environment.

Key responsibilities

• Optimize subscription, registration, and paywall experiences to improve conversion rates
• Design and execute experiments for landing pages and first-party data capture
• Collaborate with cross-functional teams to enhance growth initiatives and audience engagement

Required qualifications

• 6+ years of experience in conversion rate optimization, growth marketing, or digital experience optimization
• Proven success in improving conversion through A/B testing and experimentation
• Experience with subscription or digital media businesses, preferably with paywall platforms like Piano
• Strong analytical skills, including funnel analysis and performance measurement
• Familiarity with marketing technology platforms such as Segment or similar tools