Senior Manager of Influencer Marketing

Job Summary

To drive measurable new-customer revenue, the full-time Senior Manager of Influencer Marketing will personally source creators, negotiate partnerships, manage the seeding operation, and develop a scalable influencer program in a remote work environment.

Key responsibilities

• Manage the influencer budget, focusing on creator-sourced revenue and cost per acquisition
• Oversee sourcing, outreach, negotiation, and relationship management across social media platforms
• Establish and track a seeding operation to ensure effective conversion from gifts to purchases

Required qualifications

• 3-6 years of experience in influencer, creator, or affiliate marketing, preferably in DTC wellness, beauty, beverage, or CPG brands
• Proven experience running a seeding or ambassador program with over 100 active creators
• Familiarity with whitelisting and Spark Ads, with a focus on performance metrics such as CAC
• Strong negotiation skills and the ability to maintain warm relationships with creators
• Analytical skills to build tracking systems independently