Senior Manager of Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Own B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion
• Build and optimize multi-stage nurture and retention programs across various channels
• Drive MQL, SQL, and Closed Won performance in collaboration with CX, Sales, and RevOps

Required Qualifications

• 6-8+ years in B2B lifecycle, retention, or customer marketing (SaaS or marketplace preferred)
• 2+ years of direct people management experience
• Proven results in influencing pipeline conversion and downstream revenue
• Hands-on expertise in Marketo and Salesforce
• Strong analytical mindset with the ability to connect programs to revenue outcomes