Senior Manager of Marketing Technology

Job Summary

A company is looking for a Senior Manager of Marketing Technology specializing in Mobile Measurement and AdTech Platforms.

Key Responsibilities

• Own and evolve the Mobile Measurement Platform and Marketing AdTech ecosystem
• Lead the strategy and implementation of server-side events and audience creation
• Evaluate and pilot emerging technologies for web personalization and media data innovation

Required Qualifications

• 3 - 5 years of experience in Marketing Technology, AdTech, or related fields
• Hands-on experience with a Mobile Measurement Partner (MMP) platform
• Strong understanding of server-side event tracking and digital signal architecture
• Experience managing external technology vendors
• Working knowledge of privacy regulations (CCPA, GDPR) and consent management practices