Senior Manager of Member Acquisition

Job Summary

A company is looking for a Senior Manager, Member Acquisition to lead subscriber growth strategies.

Key Responsibilities

• Develop and execute a multi-channel acquisition strategy to meet monthly KPIs for new subscriptions
• Oversee end-to-end campaign execution, managing workflows and ensuring timely launches of initiatives
• Optimize conversion rates across key acquisition channels and establish benchmarks for performance reporting

Required Qualifications

• 7+ years of experience in user acquisition for subscription or ecommerce-based products
• Proven track record of driving subscriber growth, preferably in a digital publishing environment
• Hands-on experience with subscriber acquisition tools and managing paid user acquisition across major platforms
• Expertise with email service providers and marketing automation platforms, including Salesforce Marketing Cloud
• Proficiency in analytics tools such as Looker and Google Analytics for reporting and insights