Senior Manager of Member Activation

Job Summary

Driving member engagement and lifecycle growth, the full-time Senior Manager of Member Activation will build and execute campaigns to activate eligible members, leveraging data and cross-functional collaboration in a remote environment.

Key responsibilities

• Develop and implement a repeatable member activation system that transitions eligible members from awareness to action
• Own and execute multi-channel outreach campaigns, including email, SMS, and direct mail, ensuring quality and strategic alignment
• Analyze data signals to create personalized member journeys and optimize campaign performance through rigorous testing and experimentation

Required qualifications

• Experience in lifecycle marketing, engagement, or growth marketing, with a focus on B2C strategies
• Proficiency in campaign execution using marketing tools like HubSpot, Braze, or Salesforce Marketing Cloud
• Strong understanding of data-driven targeting and product-oriented member marketing
• Operational rigor and attention to detail in a compliance-focused environment
• Ability to lead cross-functional initiatives and communicate effectively with diverse teams