Senior Manager of Member Engagement

Job Summary

Senior Manager of Member Engagement is a full-time position focused on leading member engagement strategy across various channels in the healthcare sector, emphasizing activation and conversion.

Key Responsibilities

• Own and evolve member engagement strategy across channels including telemarketing, IVR, SMS, email, and direct mail
• Design end-to-end engagement journeys to enhance member activation and action
• Partner with analytics and operations teams to optimize targeting and improve member action rates

Required Qualifications

• 6-10+ years of experience in healthcare marketing or related strategy roles
• Strong experience in designing engagement programs in payer or health plan environments
• Deep understanding of member behavior in regulated healthcare journeys
• Experience in telemarketing or call-based engagement strategies
• Familiarity with Medicare Advantage and government-aligned populations is preferred