Senior Manager of Online Marketing
Job Summary
To drive online book sales, the full-time Senior Manager of Online Marketing will oversee and execute paid advertising campaigns on Amazon and social media platforms, manage website content, and analyze campaign performance, with opportunities for remote work available for qualified candidates.
Key responsibilities
- Develop and implement Amazon ad campaign strategies, managing performance and budgets to meet benchmarks
- Execute and optimize paid social media ad buys across platforms like Meta, TikTok, and Google, while coordinating affiliate marketing efforts
- Conduct ROI analysis and provide timely reporting on campaign performance, making real-time adjustments as needed
Required qualifications
- Minimum of 5 years of experience in ad campaign management, product marketing, or e-commerce
- Expertise in Amazon Marketing Services and hands-on experience with consumer-facing ads on various digital platforms
- Understanding of WordPress and website management
- Bachelor's degree in marketing, digital marketing, or a related field, or equivalent experience
- Knowledge of digital marketing trends, keywords, and analytics best practices
Complete Job Description
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