Senior Manager of Paid Media

Job Summary

Owning the full paid media strategy, the full-time Senior Manager of Paid Media will develop and execute campaigns across multiple channels, manage significant media budgets, and drive MQL targets in a remote work environment.

Key responsibilities:

• Develop and manage the annual paid media strategy across K-12 Domestic, International, and Performing Arts segments
• Optimize campaigns across various platforms including Google Ads, Meta, and programmatic channels
• Oversee budget reporting and performance metrics, ensuring accountability from agency partners

Required qualifications:

• 5-7 years of hands-on paid media experience with direct budget ownership
• Expert-level proficiency in Google Ads and Meta Ads Manager
• Demonstrated experience achieving MQL or pipeline targets in B2C or B2B2C settings
• Strong analytics skills with experience in dashboards and performance data
• Experience managing external media agencies and familiarity with K-12 education or travel sectors (preferred)