Senior Manager of Paid Social

Job Summary

Owning the end-to-end strategy and execution of paid social and creator-led acquisition, the full-time Senior Manager of Paid Social will lead efforts across Meta and emerging platforms, focusing on scaling new-shopper acquisition through creative-led campaigns in a remote environment.

Key responsibilities

• Manage paid social strategy, budget pacing, bidding, and creative performance to meet new-shopper and efficiency targets
• Oversee paid influencer and creator acquisition, from partner identification to performance measurement and scaling successful initiatives
• Drive growth in First-Time Shoppers by rapidly testing and iterating ad creative while collaborating closely with the Creative team

Required qualifications

• 5-8 years of hands-on paid media experience, particularly in paid social (Meta required)
• Proven track record of scaling user acquisition through creative-led paid social campaigns
• Experience managing paid influencer or creator campaigns and relationships
• Strong analytical skills with fluency in key metrics such as CPA, CPC, and ROAS
• Demonstrated ability to design and execute structured creative tests