Senior Manager of Paid Social Marketing

Job Summary

Owning the end-to-end strategy for paid social acquisition and revenue growth, the full-time Senior Manager of Paid Social Marketing will manage campaigns across platforms like Meta and TikTok, focusing on creative development and performance optimization in a remote setting.

Key Responsibilities

• Build and manage the creative pipeline for paid social, including briefing, production, and performance analysis
• Develop and own paid social performance and revenue targets, ensuring optimal budget allocation and campaign effectiveness
• Oversee organic social strategy and community management, maintaining brand voice and engagement across platforms

Required Qualifications

• 5-8 years of experience in performance-oriented paid social, particularly on Meta and TikTok for B2C or e-commerce brands
• Proven track record in managing the creative process for paid social, including collaboration with designers and agencies
• Experience in organic social and community management, especially in sensitive topics
• Strong analytical skills, including experience with LTV analysis and GA4
• Creative judgment with the ability to articulate effective ad strategies and feedback for improvement