Senior Manager of Product Management

Job Summary

Leading the development of strategies for the Membership Rewards program, the full-time Senior Manager of Product Management will drive Card Member engagement through go-to-market initiatives, digital experiences, and cross-functional collaboration.

Key responsibilities

• Own the Membership Rewards go-to-market strategy to enhance Card Member engagement and meet business objectives
• Collaborate with marketing teams to create content and communication strategies based on customer insights and performance metrics
• Lead the execution of Membership Rewards launches and initiatives, coordinating with cross-functional stakeholders to optimize customer touchpoints

Required qualifications

• 7+ years of experience in customer engagement, loyalty, marketing strategy, or related fields
• Proven ability to lead complex cross-functional projects and influence stakeholders
• Demonstrated experience in developing and executing go-to-market strategies that drive measurable outcomes
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable recommendations
• Exceptional organizational skills with experience managing highly visible initiatives