Senior Manager of Retention Marketing

Job Summary

A company is looking for a Senior Manager, Retention Marketing.

Key Responsibilities

• Own and evolve the end-to-end customer journey focusing on retention, engagement, and customer lifetime value (LTV)
• Design, launch, and optimize automated post-purchase journeys across various channels to drive repeat purchases
• Lead the development of retention marketing strategy and monitor key performance indicators for actionable insights

Required Qualifications

• 6+ years of experience in lifecycle marketing strategy with a proven record of increasing engagement and reducing churn
• Deep expertise in leading omnichannel lifecycle campaigns, preferably in a high-growth B2C subscription environment
• Expert-level proficiency in Klaviyo and Braze, with knowledge of ESP architecture and automation features
• Strong analytical skills with experience in data analysis and performance measurement
• Ability to thrive in a fast-paced environment and work with cross-functional teams and senior leadership