Senior Manager of Website Content
Job Summary
Owning the content strategy for worldstrides.com, the full-time Senior Manager of Website Content will manage SEO-driven, conversion-optimized content across the website and its program sub-sites, focusing on organic traffic growth and content governance.
Key responsibilities:
- Develop and oversee the website content strategy, including segment-specific content architecture and systematic content updates
- Lead SEO initiatives, including keyword research, content gap analysis, and building an editorial content calendar to enhance organic search growth
- Manage CMS operations, including day-to-day publishing, content updates, and collaboration with creative teams on site assets
Required qualifications:
- 5-7 years of experience in website content strategy, digital content, or SEO
- Proven ability to manage a website content program from strategy to execution
- Strong expertise in SEO, including technical fundamentals and content optimization
- Experience with CMS platforms such as WordPress or Contentful
- Analytical skills to utilize tools like GA4 and Search Console for data-driven decision-making
Complete Job Description
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