Senior Manager, Omnichannel Marketing

Job Summary

Leading the enterprise UPLIZNA omnichannel strategy, the full-time Senior Manager, Omnichannel Marketing will establish an audience-first engagement framework and collaborate with brand teams to create coordinated experiences for healthcare professionals and patients in a remote setting.

Key Responsibilities:

• Develop and implement an audience-first engagement framework for UPLIZNA, focusing on coordinated HCP and patient experiences
• Identify and scale innovative omnichannel capabilities and test-and-learn opportunities to enhance customer engagement
• Collaborate with cross-functional teams to ensure effective decision-making and measurement across various customer engagement channels

Required Qualifications:

• Doctorate degree with 2 years of relevant experience, or a Master's degree with 4 years, or a Bachelor's degree with 6 years, or an Associate's degree with 10 years, or a high school diploma/GED with 12 years of experience in marketing or related fields
• Experience in omnichannel engagement, HCP marketing, or customer engagement within regulated industries
• Proficiency in translating audience strategies and customer signals into actionable marketing requirements
• Familiarity with CRM and decisioning platforms such as Salesforce and Veeva
• Strong ability to connect business strategies with audience segmentation and marketing execution