Senior Manager, Paid Media

Job Summary

A company is looking for a Senior Manager, Paid Media to lead and evolve performance marketing strategies.

Key Responsibilities

• Develop and execute a comprehensive paid media strategy across various platforms
• Manage budget allocation and investment strategy to drive growth and profitability
• Lead and scale a high-performing paid media team while ensuring cross-functional alignment

Required Qualifications

• Bachelor's degree in a related field (e.g., Marketing, Communications, Business, or Analytics)
• 5+ years of experience in leading paid media strategy for B2C eCommerce brands
• Proven senior-level experience with budget ownership and cross-functional influence
• Deep expertise across paid media platforms including Meta, Google, and TikTok
• Experience in scaling upper-funnel acquisition channels such as Connected TV and podcast advertising