Senior Manager, Paid Media

Job Summary

A company is looking for a Senior Manager, Paid Media, Digital Banking.

Key Responsibilities

• Develop, launch, and manage paid search, paid social, and display advertising strategies for digital banking products
• Optimize paid media campaigns to meet performance marketing goals through various channel-specific levers
• Collaborate with cross-functional teams and provide regular reports on media performance and campaign insights

Required Qualifications

• High School Diploma required; Bachelor's Degree preferred
• Minimum 4 years of experience managing paid search, paid social, and display campaigns
• In-depth knowledge of paid media vendors such as Google Ads and Meta
• Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics
• Certifications in Google Ads, Bing Ads, Meta, or relevant platforms preferred