Senior Manager, Paid Media

Job Summary

A company is looking for a Senior Manager, Paid Media - Clinical Research.

Key Responsibilities

• Own and optimize paid media strategy across clinical trial protocols and site locations
• Manage campaign structure, bidding strategies, and budget pacing across various platforms
• Drive qualified patient acquisition by optimizing for downstream conversion events

Required Qualifications

• Bachelor's degree required; marketing or related field preferred
• 7+ years of experience managing paid media campaigns across multiple platforms
• Clinical research patient recruitment experience is preferred
• Proven success in driving performance outcomes tied to downstream conversions
• Strong experience with AI-driven marketing tools and automation