Senior Manager, Paid Media

Job Summary

A company is looking for a Senior Manager, Paid Media - Clinical Research.

Key Responsibilities

• Own and optimize paid media strategy for patient recruitment across clinical trial protocols
• Manage campaign structures, bidding strategies, and budget across various platforms
• Collaborate with teams to enhance conversion tracking and optimize performance metrics

Required Qualifications

• Bachelor's degree or equivalent work experience preferred
• 7+ years of experience in managing paid media campaigns across multiple platforms
• Experience in clinical research patient recruitment is preferred
• Proven success in driving performance outcomes tied to downstream conversions
• Strong understanding of full-funnel performance marketing and HIPAA-compliant advertising