Senior Manager, Paid Media

Job Summary

Driving patient recruitment strategies, the full-time salaried Senior Manager, Paid Media will lead the execution and optimization of paid media campaigns across various platforms to enhance qualified patient acquisition for a multi-site clinical research network, all while working remotely.

Key responsibilities

• Own and optimize paid media strategy across clinical trial protocols and site locations
• Manage campaign structure, bidding strategies, and budget pacing on platforms like Google Ads and Meta
• Collaborate with cross-functional teams to align media strategies with patient enrollment goals and ensure accurate performance tracking

Required qualifications

• Bachelor's degree or equivalent work experience preferred
• 7+ years of experience in managing and scaling paid media campaigns across multiple platforms
• Proven success in driving performance outcomes tied to qualified patient conversions
• Hands-on experience with AI-driven marketing tools and automation
• Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations