Senior Manager, Paid Media

Job Summary

Owning Redwood's global paid media program, the full-time Senior Manager, Demand Generation - Paid Media will manage strategy, execution, budget, and performance across a multi-brand product portfolio in a remote setting.

Key responsibilities

• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel
• Build and manage paid strategy across various channels, continuously optimizing campaigns for conversion performance
• Manage a $10M+ annual paid media budget, including allocation, forecasting, and reporting on key performance metrics

Required qualifications

• 5+ years of hands-on B2B paid media experience in a SaaS or enterprise software environment
• Direct ownership of significant paid media budgets with experience in complex channel mix allocation
• Advanced proficiency in Google Ads and experience with LinkedIn Campaign Manager and programmatic/DSP platforms
• Proficiency with Salesforce and Marketo for attribution and reporting
• Experience managing vendor relationships and negotiating media contracts