Senior Manager, Paid Search

Job Summary

A company is looking for a Senior Manager, Paid Search & App (Remote).

Key Responsibilities

• Oversee client accounts and revenue, guiding app account strategy and executing campaign builds
• Lead client calls and conduct app strategy audits, making recommendations for performance improvements
• Manage agency vendor relationships and contribute to thought leadership on app strategy

Required Qualifications

• At least 3 years of experience in acquisition marketing and/or paid performance media
• Experience in leading app strategy across various platforms including Meta, Google App, and Apple Search Ads
• Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients
• Knowledge of mobile measurement partners (MMPs) and SDKs
• Understanding of privacy changes related to iOS 14 and Android