Senior Manager Paid Social Acquisition

Job Summary

A company is looking for a Senior Manager, Paid Social User Acquisition.

Key Responsibilities

• Oversee and manage a nine-figure annual media budget for paid social campaigns
• Develop and execute strategies for optimizing paid social campaigns across multiple platforms
• Collaborate with cross-functional teams and external agencies to ensure effective campaign execution and performance tracking

Required Qualifications

• 6+ years of experience managing performance-focused paid social campaigns
• Proficiency in Meta & TikTok Ads Manager and experience with at least one other platform
• Experience managing an annual performance budget exceeding eight figures
• Strong understanding of mobile user acquisition metrics such as attribution and cohort analysis
• Experience with campaign analytics tools like Tableau and AppsFlyer