Senior Manager, Paid Social Marketing

Job Summary

Leading the execution of paid social programs across major platforms, the full-time Senior Manager, Paid Social Marketing will manage strategy, optimization, and performance while collaborating with cross-functional teams to drive measurable growth.

Key responsibilities

• Own the strategy and execution of paid social campaigns, managing setup, targeting, and optimization
• Lead and develop a direct report, fostering a culture of accountability and curiosity within the team
• Build and maintain a structured testing roadmap to optimize creative, audiences, and bidding strategies

Required qualifications

• Minimum five years of paid social experience, including two years in a management role
• Bachelor's degree in a related field or equivalent experience
• Proven track record managing seven- or eight-figure paid social budgets with measurable results
• Deep expertise in Meta Ads Manager and TikTok Ads Manager, with knowledge of additional platforms
• Fluency with analytics and attribution tools, such as GA4, Looker, or Tableau; SQL knowledge is a plus