Senior Manager, Performance Marketing

Job Summary

Experienced marketers will find a full-time salaried Senior Manager, Performance Marketing opportunity focused on leading the optimization, budget management, and measurement of performance marketing and ad content collection programs in collaboration with global ad agencies to drive qualified traffic to the DTC business.

Key Responsibilities

• Own performance marketing strategy, execution, testing, optimization, and reporting across paid channels
• Directly manage ad agency campaigns and budgets across platforms such as Google Ads and Meta
• Lead content assessment and creative optimization efforts to enhance engagement and conversion rates

Required Qualifications

• 8+ years of leadership experience in performance marketing or similar paid ad roles
• Demonstrated success managing paid media budgets and driving growth in ecommerce
• Strong understanding of DTC models, ecommerce conversion rate optimization, and customer acquisition funnels
• Experience working with ad agencies and managing complex digital projects
• Expertise in online campaign measurement tools such as Google Analytics and Meta Ads Manager